Apple Used Autos Shakopee Philosophy and Values in Shakopee,MN



The Missions Statements, Philosophy and Values of Apple Auto Group are the guideposts we look to for help in decision making in all dealership situations.


Mission Statement:  Apple Auto Group

Our goal is to be an industry leader in providing unmatched quality automotive products and services.

We will constantly strive to meet the changing needs of our customers.

Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.

Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability.

It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.


The Apple Auto Group Vision

To Be So Effective That We Are Able To Be Helpful To Others


Apple Auto Group Philosophy

 The Apple Auto Group philosophy is based on five areas that, we believe, are critical to business success. 

 Those areas are:

Customer Enthusiasm

Employee Satisfaction

Financial Performance

Market Effectiveness

Ongoing Improvement


Our philosophy holds that each area is of equal importance. However, in any planning or decision-making process, or in any situation of seeming conflict or contradiction among the five critical areas, CUSTOMER ENTHUSIASM will always carry the most weight.


Apple Auto Group Values


The Value of Honesty and Integrity: We believe that all decisions are to be made with integrity.  Leadership is setting good examples for others to follow, expecting as much from yourself as from others.

The Value of Individual Responsibility and Accountability: We believe we are responsible to satisfy the needs of our customers for all our product services. Individual accountability for our own performance and for the quality of our products will demonstrate to our customers we are enthusiastic about them and really care.

The Value of Unconditional Dedication to Excellence: We believe there is no place for mediocrity and half-hearted efforts.  We accept personal responsibility for overcoming obstacles and being the very best.  We actively choose to excel in every aspect of our personal and professional lives.   

The Value of Cooperation, Communication and Working Together: Close mutual support of one another is a fundamental tenet of ours.  We value open communication and encourage new ideas, realizing the cooperative teamwork produces a better employee work environment and enthusiastic customers and suppliers.

The Value of Our People: We have nothing of greater value than our people.  We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members, possessing a high degree of initiative, self-respect and self-discipline.

The Value of Ongoing Improvement: We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form.  We believe in providing opportunity for personal, professional and organizational growth within our company.

The Value of Being Good Community Citizens:  We give willingly to and are actively involved in the support of our communities, because they provide us our success.120054|3415